Waterfall Group Website
WEBSITE FOR RENEWABLE ENERGY CONSULTANTS
Waterfall Group
Big Picture has been working with the Waterfall Group for a decade and it was time to refresh the website we’d built for them as our first project for them.
Subtle changes to the branding accompany a clean new look, with abstract imagery hinting at both nature and liquid fuels. The design is spartan and professional without lacking polish – just straight information presented in a way that’s beautiful yet easy to navigate, read, and reference.
We feel the use of close-up, nearly abstract imagery works for a less-than-photogenic subject matter. The imagery is on-topic but not overly specific, and users can enjoy the macroscopic plants and bubbles without them distracting from the core content!
