Green marketing, environmentally friendly technology or developments in sustainability as it relates to communications.
In a recent CSR Wire article titled, "Sustainability Reports Should Have Nothing To Do With CSR", Dr. Donato Calace writes that "many environmental offenders do a lot of sustainability reporting [...] using it as a “safety net” to defend their legitimacy to operate." Further, he notes that, "When it comes to [...]
The IFC, ICMM and Brusnswick Group have published an extensive report reviewing the ways that communications support sustainability. The five key areas discussed are: Creating an environment for effective stakeholder dialogue Using transparency to build trust Integrating communications to enhance sustainability efforts Prioritising internal communication and corporate culture Measuring impact [...]
If you need further proof that integrating sustainability into your company is good for business, the Network for Business Sustainability (NBS) has recently published a post deconstructing a study that shows a significant enhancement in employee performance in companies that make significant strides to enhance their positive environmental performance. Read [...]