Jason

About Jason

Jason Steeghs. As director, Jason wears many hats and serves the role of client relations, project manager, creative director and strategist, and writer/editor in chief.

The Best Data Visualization & Infographics

The Kantar Information is Beautiful Awards have been released, and there are some stunning examples of amazing graphic representations of complex data among the winners. From the awards website: "The Kantar Information is Beautiful Awards celebrate excellence and beauty in data visualizations,?infographics?and?information art." See more at: http://www.informationisbeautifulawards.com Though I've used [...]

By | November 28th, 2013|Design, Development & Production, Uncategorized|0 Comments

The Future of Marketing is Emotional

Tear-jerkers and twist endings in mini-movies that barely seem like ads A couple years ago, when videos first started to go 'viral'...some big name marketing companies saw the opportunity inherent in this perfect model of shared content and started making videos, specifically with the intention of "going viral." Seems a [...]

By | November 26th, 2013|Marketing, Uncategorized|1 Comment

Typography Geek Post – The difference between “Font” and “Typeface”

If you're really into the fascinating, creative-yet-practical world of typography (like I completely admit to being) you may have come across these two words (Font and Typeface) and seen them used interchangeably. However there is a subtle distinction, albeit one that's less clear since typography made the jump from cast [...]

By | November 22nd, 2013|Design, Development & Production, Uncategorized|0 Comments

Communications And Sustainability In the Mining Industry

The IFC, ICMM and Brusnswick Group have published an extensive report reviewing the ways that communications support sustainability. The five key areas discussed are: Creating an environment for effective stakeholder dialogue Using transparency to build trust Integrating communications to enhance sustainability efforts Prioritising internal communication and corporate culture Measuring impact [...]

Infographics – passing trend or valuable data visualization tool?

Whatever you call them - charts, tables, graphs - there's been an explosion of info-graphics on the internet and in publications. Everywhere you look, people are designing graphics to represent the overabundance of data being collected. But in the process, sometimes people forget the critical step of sorting and clarifying [...]

By | October 10th, 2013|Design, Development & Production|1 Comment

Environmental Performance Boosts Employee Productivity says NBS

If you need further proof that integrating sustainability into your company is good for business, the Network for Business Sustainability (NBS) has recently published a post deconstructing a study that shows a significant enhancement in employee performance in companies that make significant strides to enhance their positive environmental performance. Read [...]